Ostomy - Skin Barriers

A disease is considered rare when it affects fewer than 200,000 people. Yet, 1 in 20 individuals will experience a rare disease in their lifetime. Many who have a rare disease often go undiagnosed or misdiagnosed for years, sometimes even decades. And when individuals do finally receive a proper diagnosis, it can be difficult to know where to turn to when it comes to disease [...] Read More... The post 9 Patient Leaders You Should Follow This Rare Disease Day appeared first on WEGO Heal...

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Each year, the WEGO Health Awards help us uncover the top patient leaders of the online health community. This unique process relies heavily on input from thousands of patient communities and a hundred experts in the healthcare industry. So who better to guide us this next year than our WEGO Health Awards winners The WEGO Health Advisory Board ensures our company goals consistently align with [...] Read More... The post Announcing the 2021 WEGO Health Patient Leader Advisory Board appear...

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So, you have been tasked with the creation of a new online ad campaign that is geared toward patients within a given medical condition area. Where do you start You dont want your ads to become lost in the vast sea of pharma content. But how do you determine what will resonate with your target audience The flip of a coin wont work. Neither will [...] Read More... The post Designing Patient Research to Ensure Quality Results appeared first on WEGO Health . ...

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As the Chief Client Officer of WEGO Health, Kristen Hartman has been at the forefront of DTC pharmaceutical marketing for over a decade and she has seen the strides that the industry has made toward digital adoption and patient collaboration. With the unique perspective of partnering with hundreds of pharma brands across varying therapeutic areas and pipeline stages, Kristen possesses the unique perspective of seeing [...] Read More... The post Client Trends: Whats Now and Next for Pharma...

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Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found with influencer marketing – but pharma faces challenges far different from any other industry. This WEGO Health webinar examines the key strategies to effectively implement influencer marketing in pharma, presenting data, case studies, and best [...] Read More... The post Influencer Mar...

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We entered 2020 with our predictions and plans, never imagining that a global pandemic would change everything within a few short months. It led us down a road on an unexpected journey, challenging the healthcare system, the pharmaceutical industry, and humanity beyond measure. After what the world experienced this past year, it feels bullish to make predictions while still in the path of the storm. [...] Read More... The post The Road Ahead: 2020 Lessons and 2021 Predictions appeared fi...

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If youre not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials featuring patients are proven to resonate more with target audiences than materials featuring traditional stock photography. Many pharmaceutical companies are starting to grasp this idea, if only on a small scale. For example, GlaxoSmithKlines ViiV recently launched a partnership with [...] Read More... The post 6 Best Practic...

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